Investing in high-quality, authentic photography is necessary in today’s competitive business world. Photographs communicate the personality of your brand effectively. A good photo touches the heart and can create an immediate trust or get a client to make a purchase.
Humans are very visual creatures, and we shop with our eyes. We make many purchasing decisions based on first impressions. Hiring someone for a service or buying a product is often an emotional decision. Properly executed branding is about influencing the way consumers think about you and your business or product. As a result, branding photography can have a significant impact on your business and your bottom line.
13 Ways to Use Branding Photography in Your Business
Custom photography is an asset to your company. Having a library of strategically branded images to pull from can save you time and money over the long-term.
As an entrepreneur or business owner, your logo, website, social media presence, and other marketing materials are the first impressions, a potential client has of you and your company. Photography is the most effective way of passing information because the human mind processes things in images. People respond quicker to visual images over text on a page.
Here’s how you can maximize your investment in branding photography and leverage these assets effectively. Use your custom strategic branded photography throughout all your marketing efforts.
1. Website
Place photos throughout your website. When you personalize your website with photographs, you create instant trust. You are visually telling the story of your business, your brand, and your unique value proposition. At a minimum, you want to have your headshot on your website. People want to know that you are a real person, and are more likely to contact you vs. a business website without a headshot. People do business with PEOPLE, not a business.
2. Landing Pages
Landing pages are an excellent tool to use to increase your SEO. They allow you to focus on one particular topic, keyword, or goal. Landing pages are proven to increase conversion rates for your goals. Putting a branded photo on your landing page will increase someone's connection immediately.
3. Google My Business
If you want your prospective clients to find you on the internet, you’ll need to work with a Google Specialist to up your SEO? One of the best places to put your photography is on Google My Business. Google loves Google, and they take into account any posting on your Google account.
4. Social Media Platforms
Instagram, Linkedin, Facebook, Snapchat, Twitter, Pinterest, and the rest of the social media accounts respond to branded photography. Use your photos in posts on your social media platforms. Posts that include an image receive significantly higher visibility and engagement. Every few months, refresh your profile pictures so that people see a new image of you. This puts you top of mind. Just remember to use the same image across all platforms for consistency and so that people can quickly recognize you.
5. Newsletters and e-blasts
Place them in your newsletters and e-blasts. Showing your clients photography and images is more effective than merely telling them.
6. Advertising
With advertising, you have minimal space in a magazine or FB Ads or Google AdWords to get a reaction of someone making a decision. Photography will get better results than text along.
7. SEO Blogs
When posting a blog on your website and promoting it on social media platforms, a photograph is one of the essential aspects to encourage an impulse of clicking through to the blog and then possibly buying your product. Make sure the photograph aligns with your business and the topic of the blog.
8. Speaking Engagements / Bios
When you have a speaking engagement or teaching a workshop, include your professional headshot and bio. Speaking engagements are a great way to get in front of new faces and meet new potential clients.
9. Press Releases
Make sure that you include your professional headshot with your press releases announcing an event, new offering you have or new personnel.
10. Sales Flyers
Sales flyers are tools to promote your products or services. Adding a branded photo about your business location, personnel, or product will enhance it immensely.
11. Business Cards
In some industries, it is standard to use a professional headshot of yourself to enhance name + face recognition.
12. Email Signature
Add a headshot to your email signature to personalize it and help people remember who you are. People are more likely to remember a face than remember their name.
13. Marketing Pieces
Use your personal branded photography to create a rack card, brochure, mailer, or other printed marketing pieces.
What Good Branding Photography Can Do For Your Business
Photography should align with your brand, your mission, and your content and strengthens your message and quickly lets your target audience connect with you and your business. Here’s why photography is so important to your marketing:
· Visual Story-Telling
· Photography is extremely shareable
· Gets attention
· Delivers a message with no words
· Establishes an immediate non-verbal connection
· Viral potential
· Establishes brand credibility
· Tap into emotions
· Inspire action
· Create more engagement
· Builds instant trust
· Professional Photos are Cost-Effective
Contact
Linda Simon is an experienced branding professional and photographer in Palm Harbor, Florida. She provides businesses and entrepreneurs services that include marketing, branding photography, graphic design, content writing, and social media management. Magazine-quality branding photography showing your authentic story through a marketing lens. FUN experiences with more playing and less posing. Schedule your Branding Photography Shoot today by calling 757-430-9008 or email linda@lindasimonstudio.com.
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